![]() ![]() I did like the products Samsung showed me, even if it could have been in a press release instead of a presentation that aired at a time when most people weren't going to watch it - nobody in San Francisco needed to wake up at 4 a.m. Stay at a job long enough and complain at every opportunity, and you, too, can get what you want. I dunno why, but I know I am really glad I no longer have to go to them. While I might complain about them, plenty of other tech writers and enthusiasts love them. Our response is why tech companies feel some need to have multi-million dollar events. I don't blame Samsung as much as I blame people like myself. If you have had to sit through any recent Apple or Google events and experienced true long-windedness, you know what I mean. Not by me, and maybe not by you, but by someone with a platform.Īt least Samsung only spent an hour this time, giving us a short presentation for each of its new products. The company that doesn't do it would be criticized for it. Apple, Google, NVIDIA, Intel, and everybody else does it, too. Samsung has to have overblown product presentations because that has become the industry norm. You probably do care about what those improvements can mean but would rather see those in action in the real world and not shown simulated on a giant screen behind a tech executive.Īgain, it's not a Samsung thing. You probably don't care about incremental gains in NPU performance or improvements to a vapor chamber. Samsung must do the used car salesman pitch because everyone else does it. They aren't amazing because a famous person is paid to follow a script and appear on camera during a tech presentation. The Galaxy Z Fold 5 and Galaxy Z Flip 5 do not "redefine what is possible with a smartphone," even if Samsung CEO DJ Koh told us they do. (Image credit: Nicholas Sutrich / Android Central) ![]()
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